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≪Organizer Abstract≫
Many scholars demand more explanatory rather than descriptive research in the area of color psychology, emphasizing the need for a theoretical framework that does not reduce color associations to its observable manifestations, but explains and predicts on how color affects cognition and behavior. Embodied Cognition, currently discussed as a unifying perspective in psychology, may have the potential to explain and predict the relative importance of color attributes for both cross-modal as well as cross-domain color associations. Therefore, after a brief introduction of Embodied Cognition (15 minutes), we want to compile current research findings from both basic and applied contexts in the field of color psychology in three presentations (15 minutes each). In the subsequent discussion part (30 minutes), the speakers as well as the audience are invited to discuss how their findings fit into the Embodied Cognition framework and how this may advance the field of color psychology.
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