Effect of focusing on either risk or benefit of risk-taking on the tendency to take risks

[Speaker] Moriizumi, Shingo:1
[Co-author] Usui, Shinnosuke:1
1:Osaka University (Japan)

Perceived risk and benefit of risk-taking have been suggested to be related to each other and influenced by the affect heuristic. The aim of this study was to examine the effects of emphasizing either risk or benefit in risk-taking on perceived risk, benefit and risky decision making. A web-based questionnaire was administered to 800 participants. They evaluated the perceived risk of injury or financial benefit of taking the risk in experimental settings where they focused on either the risk or benefit of risk-taking. Results showed that the participants who focused on the risk had the tendency to take fewer risks than those who focused on the benefit of risk-taking as well as the perceived risk and benefit. The findings of this study discuss the mechanism of risk-taking and its application in safety education in addition to the role of the affect heuristic.
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