An empirical study on effects of the narratives in the communication on political psychology

[Speaker] Miyakawa, Ayu:1
[Co-author] Takahashi, Yuki:1, Kawabata, Yuichiro:1, Fujii, Satoshi:1
1:Graduate School of Engineering, Kyoto University (Japan)

Narratives are often utilized as a tool of any kinds of social communication. We focus on the influence of the narrative in the communication on political psychology regarding public policy. In this study it was hypothesized based on the narrative transportation theory (Green, M. C. & Brock, T. C., 2002) that if the information about a public policy is provided in the form of narrative, one would be persuaded more strongly to support the policy than in the form of non-narrative. This hypothesize was supported by the data from a scenario experiment (n= 510), i.e., subjects to receive narrative information had more positive in the responses of attitude toward person in the narrative, and well understanding, concern, ego-involvement and acceptance of the policy. This result indicated that it is effective to use narratives to persuade people to support public policy and to achieve consensus building.
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