Effort Beliefs and Subjective Well-Being: Maximizing and Satisficing as Mediators

[Speaker] Wei, Chih-fen:1
1:University of Taipei (Taiwan)

Satisficing is a decision-making strategy that aims for a satisfactory or adequate result, rather than the optimal solution. Satisficing decision tended to increase happiness, whereas maximizing decision decreased it (Iyengar, Wells, & Schwartz, 2006; Schwartz et al., 2002). However, in failure situations, satisficing attitudes were negatively related to SWB, but maximizing attitudes were positively related to SWB (Wei, 2014).

Two types of life goals were distinguished in Chinese society. Vertical goals were highly valued by the society and closely attached to role obligation, and personal goals were rooted in interest or self-choice (Hwang, 2004). Effort was more valued in pursuing vertical goals. Therefore, effort beliefs were positively related to maximizing attitudes, and negatively related to satisficing attitudes in vertical goals. Maximizing attitudes were the mediators between effort beliefs and SWB.
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