Program

Oral
OR27-44-5

When Do Financial Outcomes Become More Attractive? The Individual and Interactive Influence of Ownership and Choice in Stock-People Relationships on Brain Response to Stock Outcomes

[Speaker] Shang, Zhe:1
[Co-author] Wang, Lei:1, Wu, Han:1
1:Psychology Dep., Peking University (China (People's Republic of China))

We investigated the individual and interactive influence of ownership and choice on stock outcome evaluation. A 2 (stock chooser: self, other) by 2 (stock owner: self, other) within subject design experiment showed: Self chosen, other owned stocks evoked larger dFRN discrepancies than self chosen self owned stocks, indicating a greater expectancy violation to others' losses than to the self's, demonstrating a reversed ownership effect. People with high levels of conscientiousness showed an increase in this trend.Self chosen self owned stocks and other chosen self owned stocks revealed no dFRN discrepancy, showing no choice effect beyond ownership effect. Other chosen, self owned stocks evoked a stronger dFRN discrepancy than other chosen, other owned stocks, demonstrating an ownership effect. Self chosen, other owned stocks evoked a stronger dFRN discrepancy than other chosen, other owned stocks, revealing a choice effect.Findings suggest ownership effect could be reversed according to one's conscientiousness level.
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