≪Organizer Abstract≫
The nature of the relationship between the group and the individual has been at the core of social and cultural psychology. Decades of research on this and other related topics have produced a massive body of literature, indicating that individuals' worldviews regarding the person-group relationship (i.e., individualism vs. collectivism) affect how they think and behave in social settings. Though informative, much of this work has been descriptive in nature, and thus research is needed to gain insights into the prescriptive role of cultural worldviews. Building on a recent proposal that the combination of collectivistic values and independent self-representation produces desirable effects within and between groups (Choi, 2014), we present laboratory experiments and simulation studies that examined the joint impact of the two seemingly contradictory psychological states in situations involving loyalty, work group functioning, and intergroup helping. We discuss implications of our findings and directions for future research.
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