Program

Poster

Does Social Identity Alignment Affect Investor's approval

[Speaker] Yang, Yu Hong:1
[Co-author] Ni, Ning:2
1:Shanghai Lixin University of Commerce (China (People's Republic of China)), 2:Shanghai Normal University (China (People's Republic of China))

A method for measuring social identity has been applied to examine whether identity alignment between a firm and investor is related to investor's investment decision. The findings include(1) investors are more intend to support entrepreneurs who claiming a social Identity similar to their own.(2) Investors are more intend to support entrepreneurs who claiming similar attributes with them.(3) The degree of environment uncertainty has no effect on the relationship between alignment and investor's approval.
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