July 28, 2016 10:20 - 11:50

The Impact of Construal Levels on Self-Control

[Speaker] Dou, Donghui:1
[Co-author] Liu, Xiaocen:2
1:CNTRL Univ. of Finance and Economics (China (People's Republic of China)), 2:Capital Normal University (China (People's Republic of China))

Construal level theory (CLT) posits that self-control involves making decisions and behaving in a manner consistent with high-level versus low-level construals of a situation. Three studies were conducted to demonstrate that people's subjective construal level impacts self-control. Study1 found that secondary eating behaviors associated with lower construal level score. Study 2, consistent with Study 1, found that individuals with lower construal level score showed higher discount rate in a money delay gratification task. Study 3 found a moderate effect of scarcity, specifically, high and low construals level primed individuals showed no difference on healthy/ unhealthy food choices in resource-abundant condition, nevertheless, low construals-level primed individuals more strongly inclined to choose unhealthy food than low construals-level primed ones in resource-scarity condition. These results support a construal-level analysis of self-control that a high-level construal , relative to a low-level construal, promotes self-control under some circumstances.
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