Program

Oral
OR28-10-4

Self-control and factors based on the Theory of Planned Behavior: Predicting adolescent pedestrians' unsafe road-crossing behaviors in China.

[Speaker] Li, Dan:1,2
[Co-author] Guan, Meilin:2, Li, Yongjuan:2
1:University of Chinese Academy of Sciences (China (People's Republic of China)), 2:Institute of Psychology, Chinese Academy of Sciences (China (People's Republic of China))

Traffic accident is the leading cause of adolescent death in the world. China has the highest annual number of traffic fatalities among developing countries and many of them involved adolescent pedestrians. The purpose of the current study was to investigate the effect of self-control as well as factors based on the Theory of Planned Behavior (TPB) on Pedestrians' Unsafe Road-crossing Behaviors (PURB). A total of 411 adolescents from a vocational high school participated in the questionnaires. Results indicated that self-control and three TPB variables, attitude, subjective norm and perceived behavioral control, were all significantly related to students' daily PURB. The whole predictive model can explain 36% of the variance of PURB. The results suggest that interventions should focus on improving self-control ability as well as changing unsafe social cognitive factors among adolescent pedestrians.
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