Program

Oral

Not artificial eyes but presence of real person trigger a situational norm

[Speaker] Mori, Yasuhiro:1
[Co-author] Ohnuma, Susumu:1
1:Hokkaido University (Japan)

Eyes arouse situational norm if one can see the icon close distance. However, mere exposer of a poster does not have effect on promoting pro-environmental behavior. Some studies have shown that existence of a person arouse social norm. To see the effects of contextual cue in a realistic setting, we conducted an experiment in the lecture room. Three conditions were manipulated: eyes poster condition, face poster condition, and real person present condition. Dependent variable was the inappropriately left leaflets after the class, which are distributed before beginning the lecture, and irrelevant and trifling for students. Results indicated that the number of leaflets left decrease only in real human present condition compare to base rate, indicating that present of eyes' poster and face poster had little effect on an appropriate behavior if these conditions was shown to subjects with a distance. To present real person is important to promote appropriate behavior.
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