Program

Poster
PS27P-04-58

A cross cultural study of Chinese and American College Students' entrepreneurial intention

[Speaker] Sun, Yang:1
[Co-author] Liu, Ping:1, Feng, Hang Xiao:1, Li, Yan:1, Zuo, Ling En:1, Liu, Hang:2
1:Changchun Normal University. 677 Changji Highway (North), Erdao District, Changchun City, Jilin Province 130032, P.R. of China (China (People's Republic of China)), 2:Northeast Normal University,5268 Renmin Street, Changchun, Jilin Province, PRC (China (People's Republic of China))

The paper selects university students from China and America with different cultural backgrounds as the subject. While assuming Entrepreneurial Education and the Big Five to jointly predict the entrepreneurial goal intention and implementation intention, the entrepreneurial self-efficacy is regarded as the mediating variable between entrepreneurial education and entrepreneurial intention, as well as between the Big Five and entrepreneurial intention. All the three factors, namely, self-efficacy, entrepreneurial education, and the Big Five co-influence the entrepreneurial goal intention and implementation intention.
Research findings: Remarkable differences exist between the Chinese and American university students on the entrepreneurial intention; The entrepreneurial self-efficacy partially mediates the relationship between the entrepreneurial education and the entrepreneurial goal intention, as well as implementation intention. For the Chinese university students, gender has regulating effect on the entrepreneurial education, self-efficacy, intention, and the Big Five model, while for the American students, it has no regulating effect on the model.
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