Effect of Affective Coherence on Stereotype Activation

[Speaker] Yan, Lei:1
[Co-author] Zuo, Bin:1, Sun, Shan:1, Wu, Yang:1, Wu, Yuepeng:1
1:Central China Normal University (China (People's Republic of China))

Objective: The aim of the present study was to investigate the influence of affective coherence on stereotype activation. Methods: With 89 undergraduates as participants, using Gender Implicit Association Test (IAT), a two factor between-subjects design was employed. In the task, we used positive or negative music, and the scrambled sentences task manipulated affective coherence, and Gender IAT tests D scores as the dependent variable index. Results: Compared with the affective coherence, IAT effect under conditions of affective incoherence stronger gender stereotypes. Conclusion: Individuals under affective incoherence condition more dependent stereotype.
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