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Poster

SOCIAL-PSYCHOLOGICAL ASPECTS OF PERSONNEL MOTIVATION IN THE CONDITIONS OF ANTICRISIS MANAGEMENT IN ONE PRIVATE UNIVERSITY IN KAZAKHSTAN

[Speaker] Turgumbayeva, Aizhan:1
[Co-author] Yeskendirova, Aishakhan:1, Dzhumagaliyeva, Indira:2, Naurzalina, Danna:1, Beknazarova, Aiman:1
1:Turan University (Kazakhstan), 2:Aktau Institute of Advance Qualification (Kazakhstan)

The study aims to research the social-psychological aspects of personnel motivation in higher education institutions, as they seem to be crucial for the effective functioning in the crisis conditions. The research questionnaire was distributed among 232 research participants (N=232) in order to reveal the factors that motivates or demotivatespersonnel of higher education institutions in one university in Almaty, Kazakhstan. The research findings show that the most motivating factors are - the relationships with colleagues (65%), salary (57.6%) and internal climate (56.7%), whereas the most demotivating are - fear of job loss (59.5%) and competition (36.4%). Additionally, 25% of respondents reflect the necessity of advanced motivational systems in the context of anticrisis management. In this sense, it is evident that social-psychological aspects are prevail in the motivation of personnel of higher education institutions and consequently require the precise attention for the further effective operations.


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