Analysis of influence of communication styles on belongingness of community members

[Speaker] Komatsu, Kyoko:1
[Co-author] Oto, Tomoko:1, Niida, Sumaru:1
1:KDDI R&D Laboratories Inc. (Japan)

The development of ICT has increased the diversity of communication styles, which impacts community activities. We analyzed the belongingness of community members, described in R. Algesheimer et al. (2005), in order to reveal the influence of communication styles on community activities. We conducted a Web survey with 1036 participants (518 male, 518 female) and discovered that the changes in the belongingness levels depend on communication frequency, number of members and communication tools. Factor analysis revealed that belongingness depends on four factors, namely, membership, goal setting, relationship with external communities and self-recognition. There was a difference in the membership factor values when analyzed with and without face-to-face communication. Communication using LINE and Facebook also had an influence on the membership factor value. However, using Twitter did not have an influence on the membership factor value but affected the factor value of relationship with external communities.
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