Can Success Offset Negative Evaluation of Counter-Stereotypes? Depends on Your Gender

[Speaker] Wang, Miao:1
[Co-author] Wen, Fangfang:1, Sun, Shan:1, Zuo, Bin:1, Liu, Ke:1, Liu, Guoqi:1
1:Central China Normal University (China (People's Republic of China))

This study investigated the features of individual evaluation when people conform to or violate their expectations in success or failure condition. 127 college students were asked to report to what extent they would accept, like, and be willing to make friends with several stereotypical and counter-stereotypical targets before and after getting the information about the targets' success or failures. Results showed that successful individuals were much preferred by the participants. Most importantly, success could indeed offset the negative effects in evaluating counter-stereotypical individuals, but only when the targets' genders were female. These results indicated that women who violated people's expectations were more likely to be accepted than their male counterparts, which could add to the expectancy violation theory.
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